Hoffnung

A woman wearing a face mask walks past a mural by Irish artist Emmalene Blake in Dublin’s city centre during level 5 COVID-19 lockdown. The theme of the artwork quotes the title of the Irish rock band ‘Inhaler’ with the words ‘It won’t always be like this’. On Friday, 19 March 2021, in Dublin, Ireland. (Photo by Artur Widak/NurPhoto via Getty Images)

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.

— Steve Jobs